Social Media Optimization Training ( Digital Marketing )

SMO Training (SMO)Online Training

SMO Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

What Is Social Media Optimization?

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

Why SMO?

With SMO, you can engage with people or your clients. It’s very important for branding any business through social media sites like Face book, Twitter, Google Plus, pinterest and LinkedIn. With Help of Better optimization you can easily reach to uncountable audience.

Why SMO Is Essential?

People want to do business with others they know, like and trust. SMO taps into those business networks through a variety of social media tools, channels and platforms in ways that generate new business while also reinforcing your website’s search engine rankings.

What Is The Future Of SMO?

Social media has the need for qualified people to manage companies’ pages. Social media is essentially an effective method of providing more efficient customer service by answering questions publicly and engaging with your audience to establish trust and resolve concerns quickly. Just like there is a manager in place to lead your customer service team, a manager needs to be put in place to organize your social media presence and lead your social media team.

A career as a social media manager was unheard of ten years ago. However, as mentioned in the last paragraph, the idea of employing a person to interact with consumers, clients, and other stakeholders is not a new career. A social media manager is similar to a public relations specialist, which was (is) a career that interacted with the public long before social media existed. According to data, a rise in social media usage by companies will lead to a rise in jobs with a public relations focus.

The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions.Social media positions are in high demand right now as nearly every company has some level of social presence.

Who Can Join In This Course?

Everyone who has the basic knowledge of computers and Internet and who wish to make a career with the little knowledge that they already have and are prepared to learn the new technology of the Internet can enroll themselves to our SEM Training program and make a successful career as a Search Engine Optimizer.

SMO Course Syllabus:

Social Media Optimization

  • What is social media?
  • How is it important for business?
  • How can social media be integrated with the website?
  • Case studies on various social media
  • User engagement statics
  • Discussing about various surveys conducted by top social media organizations
  • Different social media platforms
  • Making a research on our country ,gender and location wise statistics of social media various platform users
  • Decoding brands
  • Setting up a vision, mission and goals for social media optimization

Face book Marketing?

  • Importance of face book in branding a product
  • How can face book leverage the business
  • Face book user profile creation
  • Page creation
  • Group creation
  • Advertisement creation
  • Event creation
  • Face book updates
  • Face book resources
  • Face book top 15 brands case study
  • Face book API integration
  • Face book layout
  • Face book hidden buttons.
  • Face book tricks
  • Face book content creation strategy
  • How to improve likes ,share and comments
  • How to build brand on face book
  • Face book budget management
  • Hash tags
  • Face book advertising
  • Sponsored posts
  • Sponsored stories
  • Sponsored events
  • Sponsored likes

Twitter marketing

  • Importance of twitter in building brand and business
  • Fan engagement in twitter
  • Creation of twitter profile
  • Writing search engine content as bio for twitter
  • Hash tags
  • How to engage with users on twitter
  • How to integrate twitter with other social networking sites
  • Case studies on twitter

Linked in Marketing

  • What is linked in?
  • How is linked in important for business?
  • Role of linked in getting brand promotion
  • Role of linked in human resource department
  • Profile creation
  • Company page creation
  • Group creation
  • User engagement

YouTube Marketing

  • Creation of user profile
  • Creation of company profile
  • Integration of social buttons
  • How to post videos
  • YouTube Optimization
  • How to give keywords to appear video on search engines
  • Video advertising

Social book Marketing

  • What is social book marking?
  • How is it helpful in branding and help in search engine optimization?
  • Slide share
  • pinterest
  • Instagram
  • Flicker


  • Creation of blogs
  • Word Press
  • Creating pages
  • Creating categories
  • Adding posts and images
  • Importance of blogging in digital marketing